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We are dedicated to providing our patients with the very best in eye care, offering state-of-the-art technology to diagnose and treat eye diseases and symptoms. Dixie Eyecare and Contact Lens Center has been proudly serving St. George for nearly 50 years. In 1973, Dr. Jerry Keyes started practicing in St. George. When he decided to retire in 1999, he selected Dr. Brent Croft to continue the caring standard he had set. In 2003, we moved to our current location at 301 E. Tabernacle Street, St. George.
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From our humble beginnings as a single doctor practice started by Dr. Jerry Keyes in 1973, Dixie Eyecare & Contact Lens Center has grown into one of Southern Utah's most respected eye clinics. In 1999, the practice was acquired by Dr. Brent Croft who was later joined by his brother, Dr. Michael Croft.
We recommend coming in for your comprehensive eye exam annually. Comprehensive eye exams not only assess vision, but also include a thorough evaluation of the health of the eyes and surrounding areas by using various tests and procedures. Contact lenses are medical devices placed on the surface of the eye.
With nearly 50 years of experience serving Southern Utah with the best in prescription glasses and contact lenses, our in-house lab allows us to quickly deliver custom lenses. Choose from a huge selection of top-of-the-line eyewear brands to find the style and fit that's perfect for you and every member of the family.
At Dixie Eyecare, personal touch, attentiveness, education, and relationships with our patients are our focus. Healthy vision is one of the most important factors in living a full and happy life. Trust your eyes to the professional optometrists serving St George for nearly 50 years. If you would like to get in touch with us immediately, please call 435-673-3558 during our regular business hours which are M-F 8:30 AM-5:30 PM. For patients experiencing ocular emergencies, call our office during or after hours for emergency eye care.
Reviews (22)
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Bryan Romney
May 20, 2022
Love Dixie Eye Care. Everyone that works there is friendly and they know what they're doing, they're very skilled. The doctors are patient, they listen to your concerns, they have years of experience and bring that to every appointment. Thank you Dixie eye Care.
Shay Manley
May 14, 2022
Dixie Eyecare is the absolute best! The doctors and staff are knowledgeable and will do all they can to help you and your eye health. Everyone there is kind and caring. You won't find a place that gives better service. Five star review and highly recommend them to anyone. Love these guys!
Stoobie
May 14, 2022
As an employee, I notice that these doctors are not like many doctors that I have seen in the past. They are not about cramming people in and "get in, get out" mentality. They are about spending quality time with each individual patient. I have heard them conversate with many patients asking about family and other non-business related life events because they care about that person as an individual.

From a patient standpoint, the eye exam was very professionally handled, the MAs are kind and guide you through each step. When Dr. Michael Croft came in, he asked questions about my life and what I was experiencing. Then in the actual measuring in the exam, he was thorough in explaining what was happening with my eyes and helped me understand in layman's terms.

I came out of it feeling proud about my vision, more knowledgeable about my eyes, and understood as a person. And again, working here, I have seen each of our doctors show that same professionalism and personalization.
Brittany Dockery
May 10, 2022
Dixie Eye Care has a great atmosphere, you are greeted with kind, caring. And smiling staff. The amazing doctors treat patients like friends, giving personal care, informative exams and take the time to educate their patients about the health and conditions they may have. They have a large selection of quality frames to choose from. They are able to order many brands contact for their patients. Dixie Eye Care is all around a great place for all your eye care needs.
Rachel Steffenson
May 07, 2022
The team here is amazing! I always feel like family! I recommend any of the three doctors that are at this practice. From the first min you walk thru the door you are greeted with lovely smiling faces, then treated kindly by your medical assistances. The doctor always takes time with me to explain everything so I'm happy and comfortable with our future plans.

The fun gals at optical always have my best interests in mind and are always available with the best advice as to what looks good or not and the sweet ladies at check out round out this amazing staff! BEST team ever!
Hay Hay
May 05, 2022
I love coming into this office! My favorite ladies are the ones that sell those glasses. Thanks for always helping me and having smiling faces! Love my glasses and all the help I got to pick out the perfect pair.
Shanna Foote
Apr 21, 2022
Great doctors and staff. My kids loved the play area and fish. Very kid- friendly! Great selection of cute glasses!
Cami Finehout
Apr 15, 2022
Dr. Foote is an excellent doctor. He was very professional, friendly and concerned about my overall health. My concerns were listen to and taken seriously. I am very confident in his abilities.
Sean Litton
Apr 13, 2022
The Dixie eye care team is excellent. Dr. Brent is personable and thourough, taking the time to explain and answer all your questions.
Kimberly Gould
Apr 06, 2022
Dr Jason Foote was very kind, professional, and personable. He took the time to listen to me and answer all my questions. I definitely recommend going to see him at Dixie Eye are!
Malia Adamson
Nov 05, 2021
A great place for eye care! I have been going here since I moved here and have never had any problems. They are patient, kind, and I have always been able to get an appointment when I need it. I would recommend for anyone
Shatee Sanford
Aug 27, 2021
Staff was absolutely amazing here! Had to bring my two year old to my appointment and was honestly dreading it because he can get to be a bit much. The staff here were incredibly kind, patient and helpful to us. They were very thorough yet were quick, knowing that I had an impatient toddler. Dr Foote was fantastic with answering all my questions and was so patient with my mischievous toddler grabbing anything and everything in reach. Thank you guys so much for the immense kindness and great service that you have provided.
Ric G.
Jun 09, 2020
Buyer beware! Con- we (my family) have been with Dixie Eyecare multiple years, due to them having the Best assortment in town! However, I would double-check your insurance, because they will NOT. after multiple purchases /exams, I've come to find out the office stance is it is 100% the patients responsibility to make sure your ins is something they accept.

Example they will take payment from the exam part and not tell you that none of your frames, lenses, RX, is covered and is $750.00. You will be held 100% responsible for all charges, this may not be illegal, but the greed n non flexibility is not the way I would do business in a smaller city. You can (we have) regretted walking out thousands of dollars unsatisfied, and left to think our ins was the problem and bi annually covered.

Which is NOT the case. They had to know the entire time. Suggestion, get pre auths don't be a part of the problem! Zero accountability within the office here, no flexibility. (Even after asking for some flexibility w billing.) Ric G
Janielle N.
Apr 16, 2020
We went to Dixie Eyecare when we lived in St. George, and then when we moved to Las Vegas we decided to stay with Dixie Eyecare. We were very happy and everything was efficient and fairly quick. Dr. Foote took his time with my teenage son and really made him feel comfortable. They sent us home with a couple of contacts to try. They were very accommodating for us living so far away and were very prompt when we have needed to order or get the prescription. Thank You!
Chris R.
Feb 06, 2019
So I've been nearsighted since the first grade. That means I have a great deal of experience with eye doctors in multiple cities and states. So believe me when I say that this was the best eye doctor and care I have ever received. Dr. Michael Croft and his assistants were ASTOUNDING. I immediately felt cared for and they utilized the latest technology.

But all the best technology is useless without coming out feeling like you're seeing better before and you were truly taken care of. And I have never had such a thorough exam. Add Dixie Eyecare to the reasons I've fallen in love with St. George.
Karl-Erik Bennion
Jan 03, 2019
I referred a friend to Dixie Eye Care because of my family's great care that we receive there. My friend was taken very well care of and said that this is the first time a doctor was not in a rush to get him out of the door. Fantastic work fellas!
Balta Morales
Oct 05, 2018
I have used contact lenses for years at many other clinics in town, but Dixie Eyecare are the best by far. Every crew member is professional, friendly, and gets the job done with a smile. Thank you so much for taking care of my family. You have a client for life :
Melissa Bennion
Jul 09, 2018
I absolutely love Dixie Eye Care. We went to another doctors office for years and never felt like anyone cared about us. It was always a long wait to get in and once you got in the doctor didn't even know you by name. The doctors at Dixie Eye Care are fabulous. They are caring and personable. The staff is wonderful. They are all so kind and accommodating. I highly recommend Dixie Eye Care.
Jan Prince Do
Jun 15, 2018
I have been going to Dixie Eye Care for the past 16 years. Both of the Drs. I have seen have been professional and informative. They are also kind and understanding. The office staff is superb with their customer service. Always happy and greet you with a smile. I would highly recommend this office for all of your eye care needs.
Grant Liban
Dec 03, 2017
The doctor I worked with was really nice, patient and took a lot of time to explain every available option and the pro's and con's of each. I'd definitely recommend Dixie Eye Care to my friends.
Nelson Williams
Jun 14, 2016
If you are in the Saint George, UT area and need to find an Eye Doctor. THIS is the place to go! The staff is knowledgeable and friendly, and the doctors are so well informed and obviously keep up on their stuff! They offer the latest technology at no extra charge (I have VSP insurance). I got my glasses sooner than they had originally promised I would get them and OMG, I CAN SEE! It's really weird to think that I put up with my poor vision for as long as I did! Thanks Dixie Eyecare! I will recommend you to EVERYONE I KNOW!
Dan Kofoed
Jul 04, 2013
Last summer we went to St. George on a quick three day family vacation. While at a local lake, I lost one of my contact lenses. At first I thought it would be no big deal, that I could handle it for the two remaining days and my wife could drive us home. I had not packed glasses or an extra pair of contacts due to the short nature of the trip. However, I have a heavy prescription and within hours, my head had started to ache and spin.

A couple of hours after that I couldn't even open my eyes without immense pain. I tried calling my doctor back home with no luck, my wife found Dixie Eye Care and I gave the emergency number a call. Doctor Croft heard my situation, I thought he would tell me good luck, instead he asked if I could get a ride to his office and we made arrangements to meet in just a few minutes.

After a quick check of my eyes he had a new lens in and made sure it fit with my astigmatism correctly. Hours later my headache had subsided, and I was back to enjoying our vacation. I might add that when I called Doctor Croft it was around 8 pm on a Saturday night! As we were leaving for home at the end of our trip, my wife and one year old baby girl ended up getting sick.

I had to make the long drive home as quick as possible and would not have been able to drive at all if I had not been healed by this good Doctor. I can't tell you how much I appreciate Doctor Croft and his willingness to help a stranger on a Saturday night. If I lived anywhere near St. George, Dixie Eye Care would be my place!