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Your Trusted Optometrists in Rigby, ID
At EyeCare of Rigby, we are dedicated to providing the highest quality vision and eye health care in a comfortable, professional environment. Our team, selected for their experience and dedication, ensures personalized care for every patient. We utilize the latest technology for comprehensive eye exams and offer a wide selection of glasses and contact lenses, including specialized fittings for complex conditions. Our services extend to medical eye care, dry eye treatment, and advanced solutions like NeuroLens for digital vision syndrome.

We work closely with patients to understand insurance coverage and provide financial options, ensuring accessible care. With a focus on patient satisfaction, we strive to make every visit efficient and informative, helping you achieve optimal vision health through expert care and tailored solutions.
Services
Comprehensive Eye Exams Dry Eye Treatment NeuroLens Contact Lenses Emergency Eye Care LASIK Surgery Low Vision Treatment Hard-to-Fit Contacts Vision Care Tips Online Scheduling
Highlights and features
  • We offer comprehensive eye exams using state-of-the-art technology for precise diagnoses.
  • Our team provides personalized care with expertise in difficult contact lens fittings.
  • We specialize in advanced treatments like NeuroLens for digital vision syndrome relief.
  • Our staff prioritizes patient education and transparent insurance guidance.
  • We maintain a patient-friendly environment with a wide selection of premium eyewear.
What people say
Staff went above and beyond Headaches decreased significantly Top notch care Quick exam process Excellent with children
Services
NeuroLens
NeuroLens are contoured prism lenses designed to alleviate symptoms of digital vision syndrome and trigeminal dysphoria by realigning the eyes. These lenses reduce headaches, eye strain, and light sensitivity caused by prolonged screen use. Ideal for patients experiencing blurred vision, dizziness, or migraines linked to eye misalignment, NeuroLens integrate seamlessly into daily life with customized prescriptions.
Dry Eye Treatment
Our dry eye clinic offers personalized evaluations to identify the root cause of chronic dry eye, including aqueous deficiency, inflammation, or evaporative loss. Treatment plans may include artificial tears, prescription medications, or advanced therapies like IPL (Intense Pulsed Light) to improve tear production and ocular comfort. We prioritize long-term relief through tailored strategies and environmental adjustments.
Comprehensive Eye Exams
We conduct thorough eye exams using cutting-edge technology to assess vision acuity, eye health, and systemic conditions affecting ocular wellness. These exams detect early signs of diseases like glaucoma, macular degeneration, and diabetic retinopathy. Our evaluations also ensure accurate prescriptions for glasses, contact lenses, or corrective procedures like LASIK.
Hard-to-Fit Contacts
Specialized contact lens fittings address challenges like astigmatism, keratoconus, and dry eyes using custom stable lenses. These lenses provide hydration, stability, and clear vision for patients who struggle with traditional soft lenses. Our team ensures optimal comfort and visual acuity through precise measurements and follow-up adjustments.
Low Vision Treatment
Low vision services focus on maximizing remaining vision for patients with irreversible conditions like macular degeneration or glaucoma. We provide adaptive tools, magnification devices, and personalized training to enhance daily functionality. Our approach emphasizes independence through tailored strategies and assistive technologies.
People
Dr. Jason N. Hurley
Optometrist
Dr. Hurley specializes in adult and pediatric eye care, difficult contact lens fittings, and laser refractive consultations. He utilizes advanced technology for comprehensive exams and prioritizes patient education to ensure informed care decisions.
Dr. Tyler Zaugg
Optometrist
Dr. Zaugg contributes expertise in vision correction and ocular health assessments, working alongside Dr. Hurley to deliver personalized patient care and advanced treatment options.
Angela
Office Manager
Angela oversees daily operations, ensuring efficient scheduling and patient coordination while maintaining a welcoming environment for all visitors.
Nancy
Lead Optician
Nancy assists patients in selecting eyewear, providing expert guidance on lens options and frame fittings to enhance both vision and comfort.
Brandon
Optician
Brandon supports patients with frame selection and lens customization, offering personalized recommendations to match individual style and visual needs.
Questions
What services does EyeCare of Rigby offer?
We provide comprehensive eye exams, NeuroLens for digital vision syndrome, dry eye treatment, contact lens fittings, LASIK consultations, and low vision care.
Do you accept vision insurance?
Yes, our staff helps patients understand insurance coverage and offers financial alternatives to ensure accessible care.
Are NeuroLens covered by insurance?
NeuroLens are typically treated as a premium lens option; coverage varies by plan. Our team assists in verifying benefits.
How can I schedule an appointment?
Use our online scheduling tool or call us at 208-745-0181 to book an appointment with our optometrists.
What makes EyeCare of Rigby unique?
We combine advanced technology with personalized care, offering specialized solutions like custom contact lenses and NeuroLens for lasting patient relief.
Do you treat children?
Yes, Dr. Hurley specializes in pediatric eye care, ensuring thorough exams and child-friendly explanations for young patients.
Videos
Reviews (4)
Chris Beeson
May 22, 2022 Report
Dr. Hurley and his staff are thorough, friendly, and professional. They use very modern examination technology, and Dr. Hurley takes the time to carefully explain the results. Brandon helped us select our frames and was really great to work with! He was patient, knowledgeable, and supportive-he took the time to show us all of our options and encouraged us to try as many frames as we wanted. We sincerely thank Dr. Hurley, Brandon, and the rest of the staff at EyeCare of Rigby for the great experience!
Kathy Simmons
May 13, 2022 Report
Wonderful staff and Dr. Ball was very thorough and explained everything in detail that I could understand. Highly recommend there practice.
Cindy Howe
May 10, 2022 Report
EyeCare of Rigby is clean, professional with kind and helpful staff. Dr Hurley is knowledgeable, punctual, and takes time to talk to you and explain your condition. We appreciate the game room in the waiting room. The cost of frames in the front is high however and there are no bargain options.
Edmond Schuebert
Apr 12, 2022 Report
Been seeing Dr. Hurley for years, he and the entire staff are great. Nancy will get your into the best looking frames/lenses!