Business Details
50+ Years
experience
Emergency
services
Your Trusted Optometrist in Portland, OR
Uptown EyeCare & Optical has been a trusted provider of comprehensive eye care in Portland since 1964. Our residency-trained doctors and board-certified staff are committed to delivering personalized, high-quality care tailored to meet the unique vision needs of each patient. As a woman-owned, locally rooted practice, we prioritize sustainable business practices, including energy efficiency and community reinvestment through partnerships with local schools and nonprofits. Our state-of-the-art facility offers advanced diagnostic technology for thorough eye exams, management of ocular diseases, and emergency eye care. We specialize in custom contact lens fittings, corneal reshaping treatments, and refractive surgery co-management, ensuring solutions for all vision challenges. Our optical department features handcrafted frames and premium lenses from leading manufacturers, curated to combine style with optimal visual performance.With decades of collective experience, our team emphasizes patient education, explaining each step of the examination process and treatment options in clear, accessible terms. We pride ourselves on fostering long-term relationships with our patients, providing continuity of care that adapts to changing vision needs over time. Our membership in Vision Source, North Americas premier network of private optometric practices, reflects our commitment to excellence and ongoing professional development. From pediatric eye exams to age-related vision care, we serve patients of all ages with warmth, expertise, and a dedication to community well-being.
Services
Comprehensive Eye Exams
Contact Lens Fittings
Corneal Reshaping Treatment
Myopia Control
Refractive Surgery Co-Management
Ocular Disease Management
Emergency Eye Care
Designer Eyewear
Pediatric Eye Exams
Optical Lens Services
Details
- Year established: 1964
Highlights and features
- We offer residency-trained doctors and board-certified staff with decades of combined experience.
- Our practice is locally owned and committed to sustainable business practices.
- We utilize cutting-edge technology for comprehensive eye health assessments.
- Our team provides personalized explanations of all diagnostic and treatment processes.
- We maintain membership in Vision Source, ensuring access to national optometric resources.
Associations and certifications
- ABO-Certified Opticians
- Vision Source Network
What people say
Exceptional personalized care
Knowledgeable and friendly staff
Thorough eye examinations
Excellent frame selection
Effective emergency treatment
Services
Comprehensive Eye Exams
Our thorough eye exams utilize advanced diagnostic technology to evaluate vision quality and eye health for all ages. Doctors assess refractive errors, screen for ocular diseases like glaucoma and macular degeneration, and provide early detection of systemic health issues. The exam includes personalized consultations to explain findings and recommend tailored treatment plans.
Contact Lens Fittings
We specialize in fitting all contact lens types, including daily disposables and specialty lenses for astigmatism or presbyopia. Our opticians ensure proper lens selection based on lifestyle needs and perform follow-up evaluations to guarantee comfort and visual clarity during adaptation periods.
Corneal Reshaping Treatment
This non-surgical treatment uses custom rigid gas permeable lenses worn overnight to temporarily reshape the cornea. It effectively corrects mild to moderate myopia and astigmatism, providing clear daytime vision without glasses or contacts while slowing myopia progression in children.
Refractive Surgery Co-Management
We provide pre-operative evaluations and post-operative care for LASIK and other vision correction surgeries. Our doctors collaborate with surgical specialists to ensure optimal outcomes, monitoring eye health before procedures and managing recovery to maintain long-term visual stability.
Designer Eyewear Services
Our optical department offers curated collections of handcrafted frames and high-performance lenses from leading brands like Shamir and Hoya. ABO-certified opticians assist with frame selection, ensuring proper fit and style while providing adjustments and repairs for eyewear purchased elsewhere.
People
Dr. Zuzana Friberg
Optometrist/Owner
Dr. Friberg has practiced optometry in Portland since 2007, specializing in comprehensive eye exams and contact lens fittings. She emphasizes patient education and personalized care, maintaining membership in Vision Source to ensure access to industry advancements.
Dr. Julie Demaree
Former Practice Owner
Dr. Demaree owned the practice from 2000-2008, continuing its tradition of community-focused eye care established since 1964. She oversaw significant facility upgrades before transitioning ownership to Dr. Friberg.
Questions
What types of eye exams do you offer?
We provide comprehensive exams for all ages, contact lens fittings, pediatric assessments, and specialized evaluations for ocular diseases like glaucoma and diabetic retinopathy.
Do you handle eye emergencies?
Yes, we treat same-day eye emergencies including red eyes, foreign body removal, and sudden vision changes during regular business hours.
What insurance plans do you accept?
We accept VSP and most major insurance plans. Contact our office for specific verification or check our website's insurance information page.
Do you offer myopia control for children?
Yes, we provide corneal reshaping therapy and other evidence-based treatments to slow myopia progression in children through personalized management plans.
What makes your optical services unique?
Our ABO-certified opticians combine style expertise with technical knowledge to help patients select frames that complement facial features while ensuring proper lens prescriptions for optimal vision.
Reviews (7)
Robert Sulser
Mar 18, 2022
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We met Dr. Friberg through a mutual friend and colleague and have been going to Uptown for over 10 years now. I have had optometrists who were thorough and optometrists who were time-efficient in the past, but never one like Dr. Friberg who is both while still making you feel welcome and unrushed. Her explanations are clear and knowledgeable, she is personable and friendly, and her staff is top-notch. She and her clinic have our highest recommendation and our profound thanks for the excellent eye care they have provided over the years.
James Elerick
Jan 23, 2022
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I stopped by at 12:30 today (1/21/22), with my wife so she could try on new eye glass frames. There was nobody in the shop except for the person sitting behind the desk. She came and unlocked the door and asked if we had an appointment. We didn't, so she told us the shop was only allowing customers in by appointment only. When my wife told her that it said on the website "you are welcome to drop in anytime to browse, " she told us she didn't think it said that, and offered to make us an appointment. Well the attached screen shot says otherwise. Sorry to bother you during your lunch time. We won't be back to bother you with our business.
Thomas Przybylowicz
Jan 12, 2022
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We have been patients of Uptown Eyecare for 6 years. The excellent level of service is matched with their friendly and caring personalities. They all are engaged as a team on the patients behalf. Their level of professionalism and follow through supported us both locally and when we were temporally living out of the area. I highly recommend them! Thanks.
Chris Bassett
Dec 26, 2021
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Great staff, and Dr. Friberg is incredibly thorough with a dry sense of humor. So fortunate to have Uptown EyeCare & Optical nearby as my new optician!
Haley Alves
Dec 22, 2021
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This is by far the best eye doctor/exam situation you're going to find. Just go here. It's worth it. You're going to have *fun* getting your eyes checked out here. Dr. Friberg is incredibly knowledgeable and obviously passionate about eyes but also really personable and great at explaining things to the layman such as myself.
Michael Kelley
Nov 25, 2021
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Always really courteous and professional. They eye doctor is really thorough and helpful when presenting choices on corrective lenses. Also the eyewear consultant and service rep. Allison is really great and honest when it comes to picking out frames.
Tara Timothy
Aug 02, 2021
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So happy to now have our eye care with Uptown EyeCare & Optical. We have been so impressed with the responsive and professionalism. My son's new eyeglass and contact prescriptions have him seeing better than ever. Quality of clinical care and service is outstanding! Couldn't be happier with this decision. Highly recommend!
